AIDC 2022
What we did
- Strategy
- Placemaking
- Art Direction
- Branded Environment
- Signage
- Packaging
- Strategy
- Placemaking
We worked with an Australian consortium to conceive Tribe from the ground up. Everything from strategy, naming and identity to collaborator orchestration and global guidelines.
Tribe’s first hotel was recognised as one of Time Magazines ‘Top 50 World’s Greatest Places’ and the brand was subsequently acquired by global Hospitality powerhouse Accor Group.
Now it’s found in 6 countries, with an active pipeline of over 45 properties across the globe.
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